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cancellation. We cannot just indiscriminately cancel out radio
stations. If cancellations must be made, we have to make a careful
detailed study of responses from each station -- of local
conditions -- of whether people in each area can hear the program
on some other station. Our various departments, and our
advertising agency, are bringing a mass of tabulations to me to
study before definite decisions are made.
Meanwhile, we have brought heavy pressure on various
divisions and departments of the Work here at Headquarters, to make
reductions here and there in expenditures. Thus we are cutting
down the budget everywhere we can, postponing seriously NEEDED
enlargements and expansions.
Meanwhile, although amount of loans sent in have taken a
sharp drop -- considerably under the same month last year -- the
dollar-income has begun to show a nice increase during March. Our
Co-Workers DID respond generously -- at least many did. Still,
because the income for January and February was considerably below
the percentage gain we needed (compared to 1968) even the good
response in March was not able to bring the income for the year to
date up to normal increase. It is still considerably below budget
necessities, even though we have trimmed down the budget every
place we possibly could.
BUT -- and listen carefully -- we have made a fine START.
If we can keep up the good response our Co-Workers have made during
March, I feel sure we will come out at least even with the board by
the close of our fiscal year, June 30th, so that we may yet be able
to show a good sound financial statement that will maintain our
very fine credit standing at the bank.
And let me say right here, that, IF we can do this, I am
hopeful that we may restore all the advertising and broadcasting we
have had to cancel -- and avoid any further GOING BACKWARD.
Dear Co-Workers, I have always said that every little
setback in this Work of God is like the cocking of a gun. You pull
the trigger backward so it can spring forward, sending the bullet
on ahead at lightning speed.
I wonder if you would not like to read excerpts from some
of the letters I received from some of the Co-Workers, after
reading my last letter of a month ago?
A Co-Worker in Arizona wrote: "When I heard the terrible
news of God's Work going backward, it cut me like a knife. It is
just too terrible to put into words. I know I can't do very much,
but I did send in a loan and had to use part of it" (which we paid
back on request) "but paid part of that back. Now I would like to
turn that loan into an offering. If enough of us will give all we
have, maybe those radio stations can stay on the air."
A Kansas City Co-Worker writes: "I have to write this
letter with mixed emotions. The feeling is that of great sadness;
that I and my fellow Co-Workers would be so weak and lax as to let
a letter come out from Mr. Armstrong stating the Work would have to