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The reader knows this is a true statement. It makes him
think. He probably realizes that is exactly what HE himself has
done! This approach opens the mind of the reader, without
offending him, or causing him to turn away. So I make a statement
he is prepared now to accept, from his own selfish viewpoint:
"Yet, if we are to enjoy the good things of life --
freedom from fears and worries, peace of mind, security,
protection, happiness, abundant well-being -- the very SOURCE
of their supply is the Great God! Since all comes from Him anyway,
why not tap the SOURCE from the very beginning?"
Then I am prepared to state that 7th Law, and to go on to
give it UNDERSTANDING -- and I think I have reached hundreds --
perhaps many thousands -- of minds heretofore CLOSED to reading or
hearing anything about God and His connection with THEIR LIVES
personally!
You have noticed this new approach on the radio programs.
If you live where you may view the TV programs of The WORLD
TOMORROW, you'll notice it there.
With our new approach, putting nothing religious in the
ads, many magazines are opening their pages to us that never would,
before. And we are now reaching MANY MILLIONS that could NEVER be
reached with a straight religious-sounding message. This is the
sensible, effective, result-getting approach that is reaching about
150,000,000 people today, worldwide, that we were not reaching at
this time last Year!
So now, more than ever, we need another magazine, to
supplement The PLAIN TRUTH for our Co-Workers -- and for all who
REQUEST this kind of magazine, that WILL be a magazine of BIBLE
TRUTH, making ITS teachings PLAIN!
Yet this very magazine advertising program is GIVING US
SERIOUS PROBLEMS, caused by the very success of the ads. The
response has been OVERWHELMING! It has added hundreds of thousands
of new readers to The PLAIN TRUTH! It is causing additional
millions to TUNE TO THE BROADCAST.
But we are finding that the cost of purchasing this
advertising space is only a PART of what it is costing. It has
made it necessary to open two additional foreign offices to receive
the mail requests and send the requested literature. It has made
necessary an expansion in number of employees on our staffs in ALL
foreign offices -- renting larger quarters, Increasing number on
payroll. And this is Australia, New Zealand, the Philippines,
India, Mexico City, England, Germany, Switzerland (serving France
also), South Africa, the Middle East, Canada. It is costing much
larger sums in MAILING COSTS. It has forced us to purchase
additional large presses at Pasadena, our Texas printing plant,
England, and Australia. It means heavy additional paper purchases.
You see, this is a BIG work, worldwide!
All this is GOOD! -- it means WONDERFUL growth in the Work