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started. In 10 months it grew to a circulation of over 25,000
copies.
March: The new Loma D. Armstrong Academic Center
dedicated at the Pasadena campus of Ambassador College.
April: Negotiations begun in Brussels, Belgium, for joint
participation between Ambassador College and a Foundation including
a number of world-known scientists to conduct important fact-
finding expeditions. This project will enhance recognition of
Ambassador College in a manner to open new doors for carrying on
God's Work.
May: The first full-color WORLD TOMORROW TV program
produced. The WORLD TOMORROW is now going out on several important
TV stations in the U.S. and Canada -- more stations being added
gradually. When you are able to SEE the program on TV, you'll find
it even MORE EFFECTIVE than on radio. Several important TV
stations have since tried to obtain the services of Garner Ted
Armstrong, as a television news analyst and commentator -- but they
haven't got a chance!
June: The first of our new advertising campaign got
started -- in "T.V. GUIDE." Results were BIG, adding thousands of
subscribers to The PLAIN TRUTH.
July: Advertising campaign got under way FULL-SCALE --
putting our large-space ads before a readership of ONE HUNDRED
MILLION PEOPLE. This included double-page ads in many editions of
Reader's Digest, worldwide; Drive magazine with 4 million copies
circulation in Britain; half pages once a month in London Sunday
TIMES, and full pages in color in London TIMES Sunday magazine;
half pages in London Sunday EXPRESS; full pages in several regions
of United States in LIFE magazine -- full color. These ads have
brought tremendous response, greatly increasing circulation of The
PLAIN TRUTH.
August: The WORLD TOMORROW radio program begins
broadcasting in the ITALIAN language. New giant web-fed printing
press delivered, added to the one we already had.
September: The PLAIN TRUTH comes out in a new DUTCH
language edition, with large circulation in Holland, resulting from
Reader's Digest ads. New men's dormitory, housing 144 men,
completed on Pasadena campus, and new girls' dorm, housing 80
girls, completed on English campus. All three campuses open new
school year with largest enrollment in history.
October: The new printing plant in Pasadena -- one of the
largest west of Chicago -- completed. Constant growth of PLAIN
TRUTH circulation, and demand for booklets, Bible Correspondence
Course, and other literature, made great expansion necessary.
November: Preliminary arrangements completed at Jerusalem
for joint participation between Ambassador College and Hebrew
University in history's largest, most important archaeological
project. Our Mr. Stanley Rader and I went on to Japan, where