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The 1968-69 college year opened on our Pasadena campus
yesterday, with the largest incoming Freshman class in our history.
THINGS ARE MOVING FAST!
Since we prepared this brochure, I have had to fly to
Mexico City. There arrangements were made with the Mexico office
of Reader's Digest to put our two-page ads in the SPANISH language
edition of Reader's Digest. Just today I had a telephone call from
our office in England. The DailY Telegraph, one of London's
leading newspapers, has solicited our advertising. Its circulation,
over 1,407,000 copies. Our ads will start in this high prestige
newspaper September 9. The enclosed brochure is OUT OF DATE
ALREADY!
THINGS ARE MOVING FAST! Co-Workers, you know, of course,
this advertising costs money. But it is putting the Message before
the eyes of ONE HUNDRED MILLION people! It's the LOWEST COST way
to reach people -- lowest cost per thousand people reached! I feel
sure our Co-Workers will REJOICE, and LEAP TO OUR AID so we may
keep this tremendous, POWERFUL, worldwide advertising campaign
going!
In my last letter I mentioned that the tithes and
offerings of even our lowest-income Co-Workers -- even those who
can contribute only the "widow's mites" -- helps a great deal! OF
COURSE those who are able to contribute large sums help even more.
But THERE ARE NOT ENOUGH OF THEM. Most of the money that keeps
this mighty Work of God going comes from poor people -- people in
the lower or middle-income groups. So I say again -- IF you are
ABLE to send in LARGE SUMS, that does help more, and is sorely
NEEDED! But if you are ONLY ABLE to send in small amounts, THAT
HELPS MORE THAN YOU REALIZE -- IT IS SORELY NEEDED, TOO!
Let me give you some actual figures, right off our
computer which keeps our records. Our records show that for the
first six months of this year -- January 1 to June 30, 48,884
Co-Workers were able to send for this great Work of God only an
amount from 1 cent up to $10. I do not have the exact total
amount, but IF the average was $5, then those people, including
those who sent only widows' mites, contributed $244,420 to the
great Work the living CHRIST is directing. Then I looked to see
how big was the amount of those who were able to send between $90
and $100. If these had all sent $100 each, it would have amounted
to only $163,700 -- FAR LESS than the amount contributed by those
who had but little.
And WHY? Because there are so many MORE of those who can
give but little! There are NOT ENOUGH who have the larger amounts
to keep this great Work going!
But then, I wondered, just HOW IMPORTANT are the larger
contributions of those who are able to give MORE? So I looked to
see how many had been able to contribute up to $1,000 -- that is,
between $900 and $1,000. Well, these contributions were VERY
important, although there were far fewer of them -- only about a
third as many as could send in $100 or slightly less. The number
was 563. If all had given $1,000 each exactly, this would have