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The PLAIN TRUTH
a Magazine of Understanding
BOX 111, Pasadena, Calif. 91109
HERBERT W. ARMSTRONG, Editor
November 18, 1965
Dear Friend and PLAIN TRUTH Subscriber:
GREETINGS! It's time again for my Semi-Annual personal letter
to our subscribers, answering some of the personal questions always
coming to us--about myself--about The WORLD TOMORROW--about The
PLAIN TRUTH--about Ambassador College. And once again, I'm
overjoyed that it has been made possible to present you with
something very special--NO COST whatever to you, of course.
It sounds incredible, I know! We have nothing to sell.
You're not going to be asked to buy anything. We never ask for
contributions over the air--or in The PLAIN TRUTH--or in any
literature we offer. ONLY those who, voluntarily, without
solicitation from us, have become of their own free will active
Co-Workers, are ever asked for any financial support.
It's hard to believe. You know of NOTHING ELSE like it! But
it's absolutely TRUE!
The world is full of gimmicks, come-ons, deceptions--always to
get your money. But we never have been, never will be, guilty of
any such practice. Your PLAIN TRUTH subscription comes to you FREE
--already paid. YOU have never paid for it. You never heard us
begging for money over the air. You never will. DO YOU KNOW WHY?
I learned years ago that it really is "more blessed to GIVE
than to receive!" I'm deeply grateful for your interest in The
PLAIN TRUTH. It's our pleasure and our joy to GIVE! And now I
want the blessing of GIVING you something more.
First, however, let me explain WHY we make no charge for
anything. I realize it sounds pretty strange. Almost everything
about The WORLD TOMORROW, The PLAIN TRUTH, and this entire
worldwide Work seems incredible to many--because it is all SO
DIFFERENT!
In these personal letters to our subscribers I have answered
repeatedly a question so many ask: "Just who are you, anyway? Do
you represent a religious denomination, or what? Who sponsors you?
WHY don't you charge a subscription price, and put a price on
printed matter?" I've explained before that even as Christ joined
none of the religious denominations of that day, so this, HIS WORK,
is nondenominational today.
Many of our readers know I had decided, at age 18, that I
belonged in the advertising, newspaper, and magazine field. I
chose jobs for the training, education, and experience, rather than
the amount of salary. I worked hard, studied late. Ten years
later I was making an income equal to about $35,000 a year, on