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The WORLD TOMORROW
A WORLDWIDE BROADCAST
HERBERT W. ARMSTRONG
Proclaims to the World the
GOOD NEWS OF THE WORLD TOMORROW
BOX 111, Pasadena, Calif. 91109
Publishing:
The PLAIN TRUTH
a Magazine of UNDERSTANDING
October 12, 1964
Dear Co-Workers with Christ:
GREETINGS! We are being literally SWAMPED by an
avalanche of mail requesting the new book on sex and marriage.
Requests are coming in at the rate of from seven to seventeen
thousand a day! Last week we received 65,600 letters. Think of
it! In just one week! That is about the number of letters that
arrive at the White House in a whole month, according to a magazine
article I read some time ago, reporting on the President's mail.
Not all of that 65,600 letters were requests for the new
book, however. Several thousand were letters from NEW RADIO
LISTENERS who never had written to us before--requesting, for the
first time, The PLAIN TRUTH and booklets announced on The WORLD
TOMORROW program. These thousands of people know nothing about
this new book. Nothing has been said about it over the air.
And now we are in the midst of a REAL PROBLEM--a
production problem. Publication of this book is delaying the
November PLAIN TRUTH. Our big new printing plant is simply choked
with work. Giant rolls of paper, stacked 15 to 18 feet high--
scores of these giant rolls--two whole big freight carloads of them
are piled up around the big new web press.
Three additional carloads of paper are going into the new
book. It is being printed on the new rotary cover press, which
prints the covers for The PLAIN TRUTH. This press is running 20
hours a day right now--and still it is going to take many days to
print this entire book.
Just last night I took off this press the first 32-page
section to be folded. It certainly looks nice. The paper is of
good book paper weight, a fine vellum. The type is a special book
type, larger than the type used in The PLAIN TRUTH--a very
beautiful and easy-to-read type. The book, "GOD SPEAKS OUT on 'The
New Morality,'"' will run about 330 or 340 pages--full book size.
It is not a booklet or pamphlet--it is a thick BOOK! Its writing,
preparation and printing and binding is a huge undertaking--for we
are producing 200,000 copies, first edition. Already it is evident
there will be a demand far in excess of the 200,000. Those who are
slow in requesting it will have to wait for a second edition.
You are going to be surprised when you see how much SEX