Page 1258 - Church of God Publications

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I am personally happy and very grateful that God has
revealed HIS TRUTH on this vital subject--which until now has been
hidden and kept from the people. I am especially grateful that God
has now given us in HIS WORK, through the tithes and free--will
offerings of His people, the opportunity to make it known to YOU--
FREELY! I know, too, that God directed, and gave a measure of
inspiration to the writing of this book. I hope, sincerely, that
you find it not merely interesting--but one of the most IMPORTANT,
VALUABLE, and HELPFUL books you ever read. This not a booklet or
pamphlet--but a complete full-length and finely printed book.
To make it easy for you to order your free copy, we
enclose a request card. Just fill in, and mail at once in the
enclosed self-addressed return envelope.
I do thank you, sincerely from the heart, for your
interest, and for allowing us to have the pleasure of giving you
this seriously needed instruction.
Most sincerely, in Jesus' name,
Herbert W. Armstrong
P.S. - After having written this letter, I have learned from our
printing and mailing departments that the production of this book
is a much greater project than even I had realized. We have never
before produced or sent out a book anywhere near this size. The
first edition will be 200,000 copies. It has required a shipment
of three large freight-car loads of paper--not including the
covers.
All this vast shipment of paper stock has arrived. I was
somewhat over-whelmed when I saw it. It is a heavy-weight fine
vellum paper--much finer quality than that of any of the booklets
we have previously offered. Each book will be probably an inch or
more in thickness. Our staff and equipment seem somewhat limited
for this huge operation, even though our presses will run 24 hours
a day, in three shifts, around the clock.
Close to two million people are now reading The PLAIN
TRUTH each month--and we are printing only 200,000 copies of this
first edition of the book. Frankly, I anticipate upwards of twice
that many requests--so those who delay returning their request
cards may have to wait for the second printing. But even these
200,000 copies are a stupendous operation for our size staff and
equipment--and they tell me, now, that it may take three weeks, or
even four, before all these copies can be mailed out. So I do
advise you to RUSH your request for your copy, even though you
may have to be patient two or three weeks to receive the book.
Some of you subscribers will receive your books much sooner--but it
will take many days to mail out so large a number. Yet if you
delay mailing your request, you might have to wait still longer--
for the second printing. I do hope you will understand. We'll try
to get the book to you just as quickly as possible--but if it does
have to be delayed a bit, I hope you'll be patent. And remember,