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arranged, today, at the offices of our London advertising agency,
to purchase two pages every month in the FRENCH edition of Reader's
Digest, probably by early autumn.
More, I arranged in the offices of the advertising agency
today, for placing our DOUBLE-PAGE Messages in the following
editions of Reader's Digest, in their own native languages in each
case: BELGIUM, HOLLAND, SWITZERLAND, SOUTH AFRICA, INDIA, and the
Arabic language edition reaching a large percentage of the literate
and educated peoples of EGYPT, JORDAN, LEBANON, SYRIA, IRAQ,
ISRAEL, SAUDI ARABIA, SUDAN.
Circulations of these are as follows: French, l million
copies; Belgian (French language), 100,000 copies; Dutch, 200,000
copies; Swiss, 105,000 copies; South African, 140,000 copies;
India, 80,000 copies; Middle-East edition in Arabic, 20,000 copies.
TOTAL circulation, 1,645,000. Add this to the German and Austrian
editions and the l 1/4 million copies in Britain, and the 300,000
or more copies in Australia and New Zealand editions already used--
and this means a Reader's Digest circulation of over FOUR MILLION
COPIES, read by more than TEN MILLION PEOPLE! These powerful
double-page messages are carrying Christ's Gospel to a vast
audience--or will, as soon as these editions are added--so
tremendous you probably cannot entirely visualize it. And we are
planning, as soon as God leads the way, to start these same
powerful double pages in the UNITED STATES editions of Reader's
Digest--the largest circulated magazine on earth! Later, but
probably not this year, it is planned to put the same messages, in
their own languages, in the Japanese and South American editions,
and the Scandinavian editions.
FURTHER! Today, as I was riding to London for the
appointment at the advertising agency, I read a letter, urgent,
from our New York advertising agency, through whom we purchase most
of our radio broadcasting time around the world, outside the United
States. Radio Lourenco Marques, which covers the entire nation of
South Africa, just as Radio Luxembourg covers Britain, has now
offered The WORLD TOMORROW three more half hours a week--making six
nights per week, straight across the board! I shall send a
telegram as soon as I finish this letter, approving this POWERFUL
addition to our broadcasting power in the nation of South Africa.
With that, and Reader's Digest, GOD'S MESSAGE will hit South Africa
intensively--and British surveys show that The WORLD TOMORROW is
the most listened-to radio program in South Africa, even now!
I have before me, now, on my desk, ready for my signature,
the legal document consummating the purchase of one of three
remaining important pieces of land jutting into our college campus
here, which we have not previously been able to purchase--and which
is sorely needed. As soon as this is delivered to the present
owner, with check for 10% of purchase price, the transfer of this
property of several acres will be legally bound. A good house goes
with it, direly needed, since housing is scarce and a big problem
here.
Fellow CO-WORKERS, GOD'S WORK IS GROWING! It is hitting
this world, on all continents now, with terrific impact! It is