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The WORLD TOMORROW
A WORLDWIDE BROADCAST
HERBERT W. ARMSTRONG
Proclaims to the World the
GOOD NEWS OF THE WORLD TOMORROW
BOX 111, Pasadena, Calif. 91109
Publishing:
The PLAIN TRUTH
a Magazine of UNDERSTANDING
Ambassador College
near London, England
June 18, 1962
Dear Co-Workers with Christ:
GREETINGS! Here is the latest news in the fast-moving
progress of God's great Work--and the latest in plans for the
future at this moment.
I am writing from my study at Ambassador College in
England. This letter will be re-copied and mailed to you from
Headquarters at Pasadena, California, and from North Sydney,
N.S.W., Australia.
I have just returned from a long conference with our
British Advertising Agents in London. Right now momentous
decisions are being made for further expansion of magnitude in
GOD'S WORK. These decisions were made today:
We are beginning immediately the monthly purchase of TWO
PAGES each issue in the German edition of Reader's Digest--called,
in Germany, Das Beste. Also the Austrian edition. Circulation,
German edition, 950,000 copies; Austria, 65,000 copies--total,
1,015,000 copies. This means actually between three million and
five million readers. THAT IS A LOT OF PEOPLE.
These full double page articles stand out and catch the eye
above most articles or advertisements in these magazines. The
subject matter published has been startling, interest-arousing,
thought-provoking. These two-page articles, published for some two
years now in the English and Australian and New Zealand editions,
have stimulated a TREMENDOUS mail response and request for The
Plain Truth, the Bible Correspondence Course and other literature.
Many lives have been changed--many actually CONVERTED, and brought
to Christ and God's Kingdom, as a result of these Reader's Digest
articles. The British edition reaches one OUT OF FIVE of the
entire population of these British Isles! This is a POWER!
For some two years The WORLD TOMORROW broadcast has been
thundered in tremendous power, twice a week, over Radio Luxembourg
on their GERMAN transmission, beamed on Germany, Austria, and
German-speaking countries. This is the most powerful radio station
on earth. Already the circulation of The Plain Truth in GERMANY--
the GERMAN edition of our magazine, published in the GERMAN