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The WORLD TOMORROW
A WORLDWIDE BROADCAST
HERBERT W. ARMSTRONG
Proclaims to the World the
GOOD NEWS OF THE WORLD TOMORROW
BOX 111, Pasadena, Calif. 91109
Publishing:
The PLAIN TRUTH
a Magazine of UNDERSTANDING
April 6, 1962
Dear Co-workers:
GREETINGS, in Jesus' name! This short special letter is to
ask your help in an important matter,
As I'm sure you know, our mailing office is now fully equipped
with the very latest in electronic equipment, the IBM card system.
This is the same efficient mailing system used by all the really
BIG circulation magazines today.
Your name and address is converted to punched holes in a card,
and then, when the card is run through a machine, the machine
actually PRINTS your name and address, reading electronically the
punched holes in the card. But there is one major drawback in this
system---and in this we need your help.
Whenever we receive a letter requesting certain literature, we
send a sample copy of the PLAIN TRUTH magazine. If the magazine is
appreciated, we add the name and address card to our files, to
receive the magazine absolutely FREE each month. You may not
realize that we CHECK every "white" letter, that is, each letter we
receive which does NOT come in one of our own printed return
envelopes, which you always receive in the monthly Co-Worker
Bulletins,---that we check each of these letters received in
plain envelopes to see if they are on the PLAIN TRUTH mailing list.
That's where the problem arises---and where we need YOUR HELP!
IF you should write us in a plain white envelope, and should happen
to list your name a little differently, such as abbreviating, using
only middle initial, or two initials, or changing the address
slightly by including some additional information---this letter is
checked through the files as we receive it. Since it may be
slightly DIFFERENT than letters we have received previously from
you, the machine does not tell us that YOUR NAME IS ALREADY IN THE
FILE! Then, a DUPLICATE card is made out, and your name appears
TWICE in our files. We have received letters, with slight
differences in names so often that we find some of our Co-Workers
with as many as SIX DIFFERENT CARDS in our files.
Now---here's the solution! IF you would ALWAYS use, wherever
possible the colored envelopes we send you, your name would always
appear EXACTLY THE SAME when we receive your letter---and we would
know automatically that you ARE receiving the PLAIN TRUTH