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THEM COMING!
I want you to see what SECURITY God has given us!
There's NOTHING LIKE IT in commercial business--NOTHING LIKE IT ON
EARTH!!!! We have the most SOLID FOUNDATION under us that is under
anything, anywhere! Not only GOD--which we certainly have--what I
mean is, THIS is the way God has PUT a foundation under us in
literal, practical manner!!
It works!! In 1948 we were OFF THE AIR, except for
Sunday only, and the West Coast where we had about 3 small
stations. We were put off in March because we had gotten too far
behind in paying bills due to the reconstruction headache forced on
us in starting the college by the city building commissioners. We
did not get back on until October. But the income did not go down.
Co-Workers and members rallied to our aid.
Look at CHICAGO. We have been off our best station about
two years now, and the little suburban station hasn't helped much.
Did the Chicago Church stop growing? No, it has grown, if
anything, FASTER THAN EVER, and now a second Chicago Church has had
to be established, and one in South Bend. WHY? As a result of the
CUMULATIVE principle working long after the broadcast stopped.
Now--on the other hand--I certainly don't mean to say we
could cancel out broadcasting, and go right on growing forever.
Growth in Chicago will probably slow down in the next year or so,
UNLESS we can get on another 50,000-watt station soon. BUT, we
could carry on for two and maybe three years without serious
financial handicap or reduction in our increases of members, if the
very WORST should happen.
On the other hand, consider our position there. No
program could be LESS vulnerable than we. There is no substitute
for EXPERIENCE. I learned, back in 1920, the SERIOUS danger of
"putting all your eggs in one basket." For example, if we were on
ABC Network ONLY, even with more stations than now, we would be
vulnerable. One man at the Network could PUT US OFF ALL THE
STATIONS. So I have been very careful not to put the program on
ALL of one network stations. We are on several CBS, several NBC
stations, and several independents. No one of those groups could
throw us off of enough stations to hurt the over-all work
noticeably, and we would move fast to replace what was lost. I am
careful not to use enough stations tied to any one representative
firm so that even a station representative firm could hurt us.
Then there are the Mexican stations. Same men in my
position would have cancelled them out a few years ago. They have
no prestige, and he would have reasoned, "Well, we have the U.S.
covered with U.S. stations of good prestige now--let's get rid of
those no-prestige Mexican stations." I keep them because they
still produce big, and also as INSURANCE. If some religious
pressure group ever DID succeed in getting us off all U.S.
stations, WE'D STILL COVER THE U.S., even tho not so good, by these
Mexican stations--AND NO RELIGIOUS GROUP COULD PRESSURE US OFF
THERE.