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RADIO CHURCH OF GOD
WORLD HEADQUARTERS
PASADENA, CALIFORNIA 91109
HERBERT W. ARMSTRONG
PRESIDENT and PASTOR
Broadcasting
The WORLD TOMORROW
Publishers of
The PLAIN TRUTH
November 6, 1961
Dear Brethren:
We need to have certain facts relative to the membership
God has put into His Church, to help us in planning the various
avenues of the Gospel campaign for the future.
In order that we may find what percent are wives whose
husbands are outside the Church; what percent of those are
antagonistic and what percent are friendly and possibly showing
tendencies toward yielding to God--what percent are husbands with
non-member wives, etc.;--how many are widows; how many are husband
and wife, BOTH in the Church;--how many are unemployed--how many
are farmers, factory workers, office workers, independent business
men, professional men, managers of companies or departments,
salesmen, etc.--we are asking every member to fill out and return
the Questionnaire enclosed.
We want to know how God's people compare, in earning
ability, with the national average of all people according to U.S.
Census figures.
Soon we expect to step up the magazine advertising
campaign. We now purchase two pages every issue in Reader's
Digest, Australian and New Zealand editions; every other month in
the British edition. Soon we plan to begin putting the same Gospel
messages in double-page ads purchased in the United States edition.
But also we expect soon to start putting the Gospel message IN
PRINT in other mass-circulation magazines. If God is calling
farmers more than people living in cities, then we will go strong
in farm papers. If God is calling certain classes in the cities
more than others, then we need to use the magazines reaching these
classes more than magazines reaching classes God is not calling. If
God calls more women than men, then we must give consideration to
the big Women's magazines like Ladies' Home Journal, McCalls, etc.
These facts we now seek from God's present Church
membership will indicate which type of media will reach the type of
people God is calling.
This questionnaire is one way you can HELP God's Work.
I am sure no member will refuse or neglect to give this help--
therefore, we shall expect a reply from every member.