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The WORLD TOMORROW
A WORLDWIDE BROADCAST
HERBERT W. ARMSTRONG
Proclaims to the World the
GOOD NEWS OF THE WORLD TOMORROW
BOX 111, Pasadena, Calif. 91109
Publishing:
The PLAIN TRUTH
a Magazine of UNDERSTANDING
June 16, 1961
London, England
Dear Co-Workers with Christ:
I have returned to England. I have much exciting news to
report---but the immediate situation in God's Work is so serious
that this letter is being telephoned to our Pasadena Headquarters
for immediate mailing yet today, and the news will have to come in
my next letter.
Immediately following Commencement at the close of the
fourteenth year of Ambassador College in Pasadena, I flew back to
Britain for the final three weeks of classes and our first
graduation exercises at the new college here.
I did not send out the usual Co-Worker letter to our
comparatively small but growing family of Co-Workers last month.
Many Co-Workers wait for these letters before sending in tithes and
offerings for God's Work. This, and two other factors, have put us
in the most serious financial jam in years.
Factor Number One: I did not feel I could send out the
usual Co-Worker letter mentioning the financial need for operation
of this great work at the time I sent out the general letter
offering, without any charge whatsoever, the Bible Story Book. I
wanted that splendid book to be offered absolutely FREE without any
hint of request for money---even to you who are Co-Workers and who
support this Work regularly.
We did not know what the response would be, but we took
a chance and ordered fifty thousand copies of the book. This was
more than the response from any previous semi-annual general letter
offering free literature. The replies are not all in yet, but the
request for the book has been phenomenal---far beyond our
expectations---and is going to reach a total of ninety thousand to
one hundred thousand or more. We are having to order another fifty
thousand copies immediately!
This overwhelming flood of letters, breaking all records,
inspiring and gratifying as it is, nevertheless means purchase of
one hundred thousand or more of the books at the very time when we
have increased The PLAIN TRUTH to forty pages, which means a higher
printing bill.