Page 34 - COG Publications

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my family, I established an advertising service for
laundry owners. The laundry industry was 11th in the
country in dollar volume of business, yet the most
backward. I teamed with an efficiency expert, in my
judgment top in the nation in his field. I took on only
clients who allowed us to put their businesses on a new
efficiency basis-both in the quality of laundering
service and in business methods, which I supervised. I
had to be able
make promises in the advertising that
my clients would fulfill.
But in 1926 a national advertising agency based in
the East sold the Laundry Owner's National Association
a bill of goods-to put big-space advertising in the
national women's magazines. The association had power
to obligate every member to a commitment for this
magazine advertising equal to approximately 85 percent
of the justifiable advertising expenditure each local
laundry could make. I knew nothing of this until it was a
closed deal. I had been doubling and trebling the
business volume of each of my clients. My business was
growing. Again a highly successful business was swept
out from under my feet through causes over which I had
no control.
But there was a reason-God was taking away my
advertising business.
Disturbing Dual Challenges
Then, in the fall of 192.6, at age 34, it seemed that the
roof had caved in and I was crushed! I was assailed by
very disturbing dual challenges.
My wife, after nine years of happy marriage, began
keeping the seventh-day Sabbath instead of Sunday!
I was aghast! I was angry. To me that was religious
fanaticism! What would business contacts think? But
she claimed to have found this teaching in the Bible.